I had read about these and was looking for an alternative to my favourite No7 Spring collection lipstick, that I could wear at work. I opted for this instead of a Revlon Lip butter as they are more pigmented and
I really loved this colour on the model in the advert, but it's a more brighter and candier pink IRL, which is ideally what I was after.
It doesn't have as buttery soft a texture as the No7 Blossoming pink, but it's a really good alternative, which leaves a bit of a stain on the lips after it's worn off. Lasts maybe 2 hours without eating or drinking, so does need to be re-applied fairly regulary, but worth the £7.99 I paid for it.